marketing coaching for small or large businesses & websites

Probably one of the most affordable SEO services is the ones that offer you free kits to download and start using SEO tools. You can download kits to your computer and begin using search engine optimization tools immediately.

Many of the SEO Companies offer packages to medium to large-sized businesses without having any services available to home business owners. The companies will cater to the needs of larger companies rather than help small business owners succeed. Finding the best search engine optimization company that can offer you solutions for our business takes some time since you will need to find the SEO services that provide you with packages that fit all business criteria.

Searching for such sites should drive you to find SEO companies that allow you to get free quotes. When you can get quotes, you can compare packages with other services to determine which option is more affordable to you.

Various packaged deals are promoted at SEO sites. The packages may include services that cover keyword research combined with link analysis and web pages optimization. Comprehensive deals are offered by some SEO services. They will consider your web design, design your web pages, develop text for your site, add keywords and Meta tags, etc. They often promote affordable packages in which you should still compare the different company quotes.

Mentors of SEO typically offer new businesses hosting and design packages. The average SEO Company hires SEO experts and designers to take care of your business needs. SEO experts specialize in optimizing web pages while designers focus on design, thus they combine their skills to create an effective solution for successfully businesses. Each web site offers pricing, yet SEO services cannot because they must estimate your needs based on cost. Getting quotes can help them offer you affordable pricing.

Many copywriters are excited about trying their hand at writing for the Internet. It is important, however, to realize there are key distinctions between the offline print audience and writing for the Internet. Keep these three ideas in mind and you will achieve success with your Internet writing.

Traditional publishing and writing for the Internet differ in three crucial ways:

Audience

Format

Lifespan

You must take each of these differences into consideration when writing for the Internet.

Audience

Any writer must consider their audience. But audience consideration is even more important when writing for the Internet. The basics won’t change (like identifying who your primary target audience will be, for example), but there are some huge differences in other areas.

First of all, your audience is somewhat guaranteed in a traditional publication. Most people, once they have bought a magazine or newspaper are likely to at least give each page a cursory read before setting the item aside. Not so online. When writing for the Internet you must always keep in mind your reader can leave as easily as a click of the mouse. People don’t have a lot of time to waste so you must remain on target and highly focused at all times. As the writer, if you do not appear to be delivering good content the reader will simply go elsewhere… fast. Please do not take this to mean you must cater to the lowest common denominator; you don’t. Your audience is not stupid. But you do need to know your targeted audience and how to deliver for their wants and desires.

Format

Another important point when writing for the Internet is that many online readers are what I call skimmers. They scan your copy quickly before committing themselves to reading the entire thing. It is important to write clearly and concisely. Use punchy headlines and subheadings, as well as solid introductions and conclusions, as these are key points for skimmers.

An error that new writers might make, is trying to make their articles look like text in a magazine article or a book. However, writing on the Internet has big differences. A reader will actually read the Internet differently from ‘physical pages’, so different techniques are needed. ‘Point of entry’ is one of the most important. A search engine can send a reader to the middle or even the end of your document. If you have written accurate and concise content however, a reader and yes, even the ’skimmers’ could likely go back to the beginning of your article to read it entirely. There is a way to skip this step though, and that is by splitting up your text into several stand-alone pieces that will fit together as a complete article, or separate documents if looked at the same way. (A good example of this? Did you see how I broke this article into individual stand-alone segments?)

Lifespan

The last major difference between writing for the Internet and more ‘traditional’ publications is what I refer to as lifespan. Because the Internet operates with a very rapid nature, people often make the mistake of thinking the lifespan of online content is limited. Nothing could be further from the truth. The ‘magic’ of the Internet is that content may last for years - potentially forever - which is why many offline publications now archive their material online. But you must be careful. While your writing should always be current, you want to be wary of being too topical. This is a good way to date your material. This is not good. Your readers may be reading your words a long time off in the future and you want it to be as “fresh” as the day you wrote it.

By keeping these three “golden keys” in mind when writing for the Internet — audience, format, and lifespan — you will find success.

The clock is ticking down, your team is down by 6 and a tense silence has fallen over the field. Then you hear it…”We want to see our team put some points up! We want to see our team put some points up!” The cheerleaders have taken hold and start to jump around, clap and scream. The crowd is on its feet cheering right along with them. The bleachers start to rumble with excitement. The players turn and look at their personal pep rally and pump their fists with a newfound energy. The ball is snapped…its in the air…the receiver catches the ball…breaks one tackle…then another…he clears the goal line…TOUCHDOWN!!!  The crowd goes crazy; the cheerleaders start their dance and lead the crowd in the victory song.

What would a football game be without the cheerleaders? They aren’t necessary to the game but they add a level of excitement that no one else could bring. So, why are the girls who grace us with their presence at trade shows often looked upon as tacky or a gimmick? They have the same job to do as cheerleaders. They are there to get customers excited about a product, get them interested and eventually to hopefully open their wallets.

The days of “booth babes” seem to be slowing exponentially. Female empowerment is on the rise again with society focusing more on inner beauty. This is not good news for the scantily clad babes of auto and gaming trade shows. There are always going to be women in this world who are going to make their living off their looks but their employment opportunities are being seriously limited. What better way to attract people’s attention to your product than with beautiful smiling women ready and willing to flatter your potential customers at the drop of a dime?

Think of all the chicks at car shows around the world. The world of fast cars wouldn't be the same without beautiful women. Call it a stereotype, sexist or whatever you wish, but these shows are generally geared towards a male audience. What better way to get guys to open their wallets than by having beautiful women fawn over them. Think about this for a minute…how empty would photos of bright, shiny sports cars be without a beautiful woman dressed in a bikini sprawled out on the hood? Completely empty.

Now let's look at gaming trade shows. What video game doesn't have a sexy woman in it these days. Again, these shows and the games are aimed at a mostly male audience. Most of the guys attending these shows are geeky (at least by our typical societal standards) who only dream of having a scantily clad model as their very own. Bring in the booth babes. Many of these girls dress up like the characters in the video game they are promoting. Real life girls as video game vixens is every gamer’s fantasy. These girls make the guys feel good, tell them about a new game and hopefully in the end get the company a loyal new customer.

During such hard economic times, companies need to get creative in order to let their product stand out among the crowd. Some people deem booth babes as a gimmick and claim that their use degrades the reputation of the company. I think gimmick is a harsh word. Booth babes are just another marketing strategy used to appeal to a specific audience. So I say let these girls don their short shorts, fishnets and knee high boots. Let them loose in the trade show arena and sell their little hearts out. In the end, you walk away with higher sales and they can walk away knowing that somewhere, they are the focus of a guy’s dream and all they had to do was collect a paycheck.

Pay per click, also know as PPC marketing is the most popular form of advertising used to advertise websites or services on the internet. PPC marketing can also be referred to as cost per click, pay for performance, pay per position or cost per action. No matter the term, PPC marketing is the number one choice for advertisers to promote the websites, products or services to searchers.

PPC marketing is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual clicks linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.

When a consumer searchers for a specific product or service, corresponding ads show up on the page that relate to what the user is searching for. This gives the advertisers a targeted means to traffic to their website and targeted consumers. Advertisers can also limit the cost of spending per ad.

Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign.

To be a successful pay per click marketer, you need to have a systematic approach to all of your campaigns. In order to get a number one placement on a paid advertising campaign, you need to know not only what keywords to bid on, but what are right right ones. For advertisers, this can be the difference between profit and loss.

Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads.

Another costly aspect can be bidding on keywords. Many websites are in fierce competition to bid on keywords that best represent their product or service, and this makes it more difficult to get on the first page of a search engine with limited funds. This problem will affect small businesses more as big businesses are willing to spend more money to be on the first page than small businesses for a specific keyword related to their product or service.

There are a few things an advertiser should consider before starting a pay per click campaign. You should have a structured marketing plan in place to get the highest return of investment from you advertising. It is essential that you select the most relevant keywords that are related to your website or business.

You should also consider that choosing the highest traffic and volume keywords is not always the best answer. This can often be very costly and resulting in a loss for the campaign. You should chose keywords that are specific to your website and that are not as expensive as higher traffic ones. This gives you a much better opportunity to place on the first page of a search engine and a much less risk of losing money.

it is also important to track and maintain each PPC campaign. This allows you to make calculated adjustments to each ad to maximize profits and return of investment. It is also important to note that tracking campaigns also allows you to identify the unsuccessful ones and change them, or delete them accordingly.

People are making money on the internet every day If you know a little bit about how the internet works, you too can make money online. Making money on the internet is just not for professionals that know everything about a computer, but regular people can also make a decent living everyday by using the internet. You have checked it out to make sure it is something that is in demand and most likely sellable.

The reasons that people write eBooks are:
The biggest one is to make money
To be an author
To share something that is important to you
They don’t need to find a publisher
They don’t have to have it approved and wait to have it printed sometimes two years. They don’t need to keep them stored
They don’t have to pay to have them shipped
They don’t have to spend time going to the post office
They don’t have to spend money self publishing.

The eBook process
Do the research that you need to, to find a good topic. Research that topic and make sure it is saleable.
Do a complete outline
Write out the key points that will be your chapters
Make up a table of contents
Fill in the details by simply writing; do not do any editing at this time
Your eBook should be about 100 pages of pure content. You should have your first unedited draft now, do a first editing. Check for grammar problems and word flow. Make sure the paragraphs are short as people get bored if they are reading long paragraphs.
Do a final editing and let someone read it and point out things they see.
Created or hire someone to make up an eBook cover.

There are now several sites on the Internet that offers writers or anyone who are willing to do the job and to write articles for blog sites. Simply write a given topic that the developer asks of you, within a specified number of words, and that’s it. Getting your income is not a big deal either. With the Internet, it is really easy nowadays to make money.

Online cash payment services like Paypal. Xoom and other alternate payment schemes provide a faster means of getting your income.

In order to leverage your ways to make money on the internet, it would be a good idea to venture into all of these suggested ways. However, it is not advisable to start all of them at once. The buyer gets an email confirmation and a link for downloading the eBook. So now you are an author and hopefully with some work a paid author. You can then do it all over again with another topic/niche and can make money at home.

Resource Author Francisco Rodriguez Higueras work at home trabajo

A typical small to midsized company doesn’t have much fat so watching and controlling costs is an everyday part of life. One cost under routine scrutiny is the cost of recruiting. Most of the largest costs of talent acquisition are hidden in variations in new hire performance and management time spent on trying to do it yourself. Cost effective recruiting involves attending to these real costs, not just the direct cash outlays. In this article we will help you understand what is driving your cost of recruitment and help answer the question: “Is there a better and cheaper alternative?”

The Biggest Cost: Variation in New Hire Performance

The biggest cost an organization can incur in hiring is getting a poor performer. Hiring a person is not like buying a physical asset (like a PC) because the variability in new hire performance is so much greater. You may calculate that a Dell notebook will have a lower total cost of ownership than an HP notebook or vice versa; but you won’t go far wrong with either brand. The same can’t be said for hiring. It’s easy to go very wrong with a hire and the costs of making a sub-optimal choice dwarf all the other cash costs involved in recruiting.

The obvious wrong hire is the one you fire or who resigns after a couple of months. All the direct and indirect costs of hiring and onboarding have to be incurred a second time to replace the failed hire. However, the largest cost to your organization is not the obvious failed hire; it’s the poor hire that is slow to learn the job, never performs very well, doesn’t fit the culture of the company and is certainly not bench strength for the next level up. This type of person will cost your organization money month after month and most likely will become a turnover statistic.

So the CFO’s number one question when looking at controlling hiring costs has to be “Are we reliably following the right hiring process to ensure that we are attracting and hiring only top performers?”

The Second Biggest Cost: Wasted Management Time The second biggest cost for organizations that don’t have a specialized recruiting department is the cost of management time. Does the plant manager end up spending a couple of hours crafting a poorly written job placement ad instead of looking at ways to cut defects or improve productivity? Is the sales manager spending the afternoon sorting through 50 unqualified resumes instead of shadowing a rep on a sales call?

Recruiting is time consuming and if your managers are spending time doing work that a specialist could be doing faster and better then that is a waste of an expensive resource. It’s not just the cost of a manager’s salary that is of concern; it’s that they are distracted from leading their department, being productive and adding value.

The CFO’s second question is “Do we have the right people working with the right hiring process to ensure that we are attracting and hiring only top performers?”

The Final Set of Costs - Direct Cash Outlays

The direct cash costs of recruiting are highly visible and are mainly sourcing related (e.g. the newspaper ad, the job board ad, the cost to attend a job fair) or agency fees (if you use a search firm). From an accounting point of view what is nice about these costs is that they are easy to track but they difficult to define in term of receiving value for money spent. Value here should be defined by a great quality of candidate response not a great quantity of responses. Would you rather attract five candidates with the skills, knowledge and behaviours to be a top performer than 50 candidates who are far from qualified? Time spent implementing a poor process to attract poor quality is a wasteful and costly burden on your recruiting staff and is unproductive.

The risk is that in trying to reduce these visible costs, organizations inflate the less visible costs. If cutting back on sourcing or employment agency expenses leads to lower quality of hire, longer time to hire or more management time spent on recruiting then it is a false saving.

The Argument for Outsourcing and Agencies

As we’ve discussed, if you look at the income statement you won’t see the two biggest costs involved in recruiting (poor quality of hire and the time your managers spend in running an inefficient recruiting process); what you may see is the cost of using a recruitment process outsourcer (RPO) or employment search agency. Is this a cost to be avoided?

The argument for using third party service providers in recruiting is the same as for any other aspect of the business: very often a specialized third party has the expertise, a finely honed process, an investment in technology and the economies of scale to do the work better, cheaper and faster than you can do in-house.

One shouldn’t underestimate the value a third party can bring to recruiting. A good search firm is up-to-date on the latest search tools, they have a modern applicant tracking system, and they are well trained in sourcing and selection. In particular, if they really are experts in this area then they have access to passive candidates that your firm just won’t have. Passive candidates are people who are not actively looking for a job but can be lured to the right opportunity. Professional recruiters invest a lot of time in building a network of high quality passive candidates, something very few organizations can do in-house.

If a third party can deliver top quality candidates then chances are they are saving you a lot of money not costing you a lot of money.

What About Your HR Department?

As soon as we talk about recruitment outsourcing or employment agencies someone will say “Shouldn’t our HR person be doing all our recruitment?” The quick answer is “No, maybe not. Let’s understand why. If you talk to full-time recruiters working in a Fortune 100 company they’ll take pains to explain why their job isn’t anything like HR. A good recruiter has a singular, aggressive, sales like approach quite removed from the multi-disciplinary process oriented style of a great HR professional.

If your organization has a single HR generalist then they will certainly know something about recruiting, but they won’t be an expert. It’s also unlikely that they’ve been allocated sufficient time to do a thorough job of sourcing and selecting candidates. Depending on your needs an HR generalist may be able to handle most duties effectively, but for many companies it’s asking too much for them to create and implement an effective recruitment process. Drawing upon the expertise and resources of outside service providers can assist to fill in the gaps in the process and produce better results. This is a far better option compared to making a bad hire and compromising your productivity, performance and profitability.

What to Do

Recruiting is a tough area for CFO’s to tackle because the most visible and easily calculable costs are not the most important or even the second most important costs. The job of the CFO is to ask tough questions around “Are we confident we are getting top quality candidates who will add value to this company?”, “Are we allocating recruiting work to the right people using an efficient and effective process?” and “Are we shooting ourselves in the foot with senior managers spending time recruiting at the expense of their real job?”

We can’t just assume that a good HR generalist can do all the work so we need to look at the value of third party providers. The value of a search agency or RPO is assessed on the quality of people they bring to your organization. Focus on quality and the value will be there.

Now can you afford not to use an employment agency?

If you haven’t automated your article submission, it can only mean one of three things:

1. You don’t want or need any additional free visitors to your website, because you cannot handle them,

2. You missed my previous articles, or

3. You still haven’t been able to realize the power and incredible value of this system. that is, how this will dramatically boost your sales.

If you fall into category 1, then please move on from this article, it doesn’t apply to you.

Otherwise, please take a minute to read this article thoroughly, as it really could mean the difference between success and failure for your Internet business this year. You see, people love to make things complicated, but making money online is actually quite simple. It does not matter whether you are selling your own product, promoting affiliate links, or making money from Adsense or “click flipping”, it all boils down to just two things:

Conversion and Traffic.

Conversion comes first. You need to have an offer that people actually want. That offer could be a product, or it could be an attractive advert (e.g. Google Adsense) that people want to click on. And you need some kind of presentation (such as a sales letter) that encourages them to take the action you require such as buy the product or click on the advert.

In many ways this is the easier part. Most people can put together a half decent website or sales letter that will turn at least some visitors into money.

But then you need Traffic. Loads of it. The more people that come by your site, the more money you will make - especially if that traffic is highly targeted. But, given the number of websites out there - all competing for the same traffic, just how do you get more visitors to your site?

Well, there are just three ways that visitors come to your site:

1. Visitors type your URL straight into their browser. That results from some sort of off-line promotion: it might be your business card, a radio advert, an article in a magazine or a conversation with a friend.

2. People click on a link somewhere. It might be in an email they received (eg from a friend or from an ezine they subscribed to), or it might be on another website they have visited.

3. Or they search in a search engine like Google, see your website in the listings, and then click on the hyperlink to go to your website.

That is it. There is no other way for them to get to your site.

So, knowing that, how do we get more traffic? Easy:

1. Make sure you are promoting your online presence in all your offline promotional materials.

2. Get lots of people to link to you, and lots of people to send out emails with your link in it.

3. Get a top position in the search engines.

Mmm.., it sounds simple, but maybe it is not so easy. Just how do you achieve steps 2 and 3 without spending loads of cash or getting banned by the search engines?

To understand this, we need to work out how the search engines operate. Once again, this is much easier than people think.

Search engines want lots of people to use them. To achieve that, they strive to deliver relevant and up-to-date content to people who do a search through them. But how do they determine what is relevant to your search?

There are only two ways that they can achieve that:

1. They scan your website and, using very sophisticated algorithms, they work out what the subject matter of your website is. The also look at how new or old it is, how recently it has been updated and so on. These are all known as on-page or on-site factors. You have direct control over many of these factors when you set up your site.

2. They ‘consider’ what other people write about your website. In doing that, they look at two factors: how many people have links to your site (and what those links say) and also how important are the sites that link to your site. An important site of ‘authority’ that points to you is worth more than a whole list of unimportant sites. They also consider how old the links that point to you are, and a number of other factors about the value of the link and the context in which it is used.

In conjunction with this, the search engines are always looking out for websites that attempting to fool them into thinking that they are more important, more relevant or more popular than they actually are. Which is why the so-called ‘black-hat’ techniques quickly lose their effectiveness.

So, to get to the top of the search engines you need to do two things:

1. Optimize your on-page factors. There is plenty of information online about how to do that. It is not difficult. But, in itself, it is also not enough.

2. Get lots of high quality, one-way, relevant links to your site from as many other sites as you can.

So, how do you get people to link to you?

1. Create a fantastic website so that others just honestly want to tell others about your site.

2. Pay others to link to you - buy a text link, or offer an affiliate program.

3. Exchange links with other sites - but reciprocal links are clearly not worth as much as one-way back-links and it is a lot of work to do this effectively anyway.

4. Provide them with fresh, unique content that adds value to their site in return for which they agree to post a back-link to you. Many sites are constantly looking for fresh, unique content. They get this content by traipsing through the article directories or by subscribing to article submission services.

So, if you send out articles to such directories, your articles will end up both on the directories themselves, AND on the niche sites that pick up and use our articles. AND some of these are likely to be valuable “authority”-type sites. Of course it depends on the quality of your article who picks it up.

So, as you can see, this last method is the simplest and most powerful. It gives you hundreds or thousands of one way back-links, from relevant, niche sites, all for free. All you need is some way to get a different, unique, article to each of those directories and ezine publishers. Which is, of course, exactly what our software does.

But wait! We don’t stop there. The real power behind this method comes when you use it regularly. Preferably at least once a week. Imagine getting 200 to 1800 new permanent one way links every week! By the end of a year, you could easily have 50,000 or more relevant, quality, one-way links to your site! And you can connect the submission process to a timer to put everything on autopilot!

That is the real power of this system’s software and that is why it beats every other traffic generation and SEO system out there.

So, unless you don’t have an online presence at all, isn’t it time you harnessed this power for your own business? Click on our link below now to get the early-bird discount and get a fantastic bunch of bonuses:

Timing is important in any business, and it is even more so for any business that is trying to succeed the current slumping economy. Is it the right time to introduce a new product? Should you start outsourcing some of your work? Most importantly, is this the right time to start using SEO services?

The Internet is an extremely important part of any successful business today. Presentation, content, and a useful interface are critical to making the most of the traffic that makes it to your site. A search engine optimization company, then, focuses on understanding the search engines and learning what procedures will help a website reach the top of the results pages where those customers can easily find it.

It is certainly not out of reality to believe that there are new inroads being accomplished each and every day in making the most of each opportunity on the road to success. SEO offers your organization the chance to move to the top of your game in making your website the best ever.

The SEO is poised to assist you in successfully marketing your website. The process of creating an effective marketing plan hinges on an intense focus on your goals and needs for this new approach to your websites promotion. This is only achieved by selecting the best key word(s) and understanding how this corresponds to the large number of people who search the World Wide Web each and every day.

These experts will begin by researching the proper keywords that will have the greatest ROI and are still relevant to the site. From there, they can optimize the site for those keywords and start recruiting links and other SEO activities. If they can stick to the plan, the site has a good chance to find success.

To select the best search engine optimization company, you might want to compare success rates and established history of performance and testimonials. As a smart businessman, you will definitely want to hire the search engine optimizer that will use a very clear and concise approach to bring the most attention to your web site. This will directly correlate to raising your sales figures.

When you choose an SEO company, however, you should be sure to choose the best one possible. Examine their success rate and the testimonials from other clients. If the SEO company doesnt have a good record, a business will just be throwing its money away. Look for a company that is clear about their approach to building search engine rankings and generating positive sales results.

Not every company understands the value of search engine optimization, but it has been used successfully for a wide range of companies. Some SEO services may be offered by a small consulting group, or it might be an entire company itself. Be sure to go with the type of company that can fill your needs because right now, in this economy, the timing is just right to go ahead with an SEO strategy.

Today, great advances have been made in the spheres of art, medicine, business, technology and all other such fields.   Everything progresses at a very fast speed nowadays.   The advances made in Information Technology have had a great impact on the developments made in all such fields as mentioned above.  Business world is no exception when it comes to development.   A direct result of the advancement in Information technology is reflected in the fact of marketing automation software being developed which has vastly benefitted the businesses of the world, great or small.

marketing automation software

The mechanization of marketing processes with the aid of IT describes in a simple way what is meant by marketing automation  Every business venture is after profits.  That is the character of trade.  Maximizing profits is upmost in everyone’s mind.  As such, it is common knowledge that the present world of business is a very aggressive field.  All the companies are always on the lookout for suitable methods and ways to make their marketing campaigns aggressive and result-oriented.  Marketing automation software plays a very important role in this connection.

No one will want to make an investment on any propaganda or some other marketing campaign which fails to bring satisfactory results.     Marketing automation will help the businesses in keeping track of campaigns that deliver the goods and make use of such results to further fine tune their marketing strategies.  Marketing automation software has been developed in order to automate significant marketing processes.  There is a plethora of such software which is capable of handling marketing campaigns via the Internet, email, television and radio.  Marketing automation software are capable of executing various such jobs as defining, scheduling and keeping close tabs on marketing campaigns, developing marketing campaigns and implementing marketing campaigns.

The World Wide Web boasts of many a website that publicizes marketing automation software.  If you are interested in acquiring good software that will take charge of your marketing campaigns and affiliated work, you can do a thorough search and gather as much information as possible on the available marketing automation software.  You may read the appraisals done on them too.  Certain software is exclusively made for small-time businesses.  You may see web-based applications as well.

marketing automation software

Finally it may be borne in mind that marketing automation makes marketing processes, which were normally handled manually, to be executed much more efficiently.  Marketing automation software will execute these processes without human intervention.

Marketing information products like e-books is a great way to make more money online. Before you begin writing, you will need to research a topic online (check out our online articles for more information). Once the research and writing is completed, its time to sell your e-book online, using a single page website.

So how can you get more traffic to your website, allowing you to sell your e-book?

By writing articles! You have researched keyword phrases and used them to write your e-book. Use those same keyword phrases to write articles, which will add more backward links to your e-book website. At the end of each article, add a link that leads people to your website. You may also want to add a brief note about yourself, the author, and offer them something of value for visiting your site. This “ethical bribe” can be information, a newsletter, or something else that will attract attention.

Lets say your article offers tips on saving money. At the end of your article, add a couple of sentences that encourage visitors to your site. For example, “Stephen Beck has written extensively on ways to enjoy a lavish wedding on a minimal budget. Visit his website to get your free report on Saving Money While Still Having a Great Wedding. Click here for your free copy.”

When customers click that link, they arrive at your website. A pop-up collects their e-mail address so you can send their free copy. At the same time, they are exposed to all the benefits of your wonderful e-book, which encourages them to buy.

Once your article is written, you will blast it to the articles and e-zine directories on the web for massive e-book promotion. Why in the world would we blast them all over the internet? Because webmasters are notoriously lazy and they love free articles. They dont mind a bit that your articles are going to direct the reader back to your website.

By adding articles to webpages and blogs, you gained a reputation as an expert in your field. The backward links (at the bottom of each article) increase traffic to your website, while increasing your ranking in the search engines. This drives a stream of visitors to your webpage, increasing e-book sales.