marketing coaching for small or large businesses & websites

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

Virtual Presenter

Having video content on websites is much more effective then standard text because it creates a visual interaction with the audience so there for the audience will receive instant information about the web video production or services available. Also it keeps browsers interested with the information that is given, as there is direct interaction with the browser.

There are various video presenters out there one example is Marino Olova who hosts a web show on youtube called too hot for words where people will ask her random questions and she will give them an answer however her unique selling point is her breast as you may see in her videos and this has attracted viewers to watch her productions as sex sells, because she has a mass audience who watch her productions she now receives funding form marketing sources such as google where they will post a links on her pages and will get a certain amount of money every time her videos have been viewed.

In the year 2008 it came to knowledge that internet marketing has surpassed television hence why itv had a loss of 600 jobs because they where not turning in enough revenue from advertisement to keep staff on. The internet advertising model mastered by Google is used to target specific searches on video sharing sites. Hence they can place their products on a specific website either 1 of two things that there product suits the target audience which visit that site or website that is popular and has an large audience which visit the website, hence why youtube has taken the nation and advertisement world by storm as they have a mass audience going into millions. This is why video channels that have a large number of viewers are more likely to get advertisers to reach their target market.

The popularity with video based content such as you tube, facebook and myspace, is growing as people are interested in watching other peoples productions and load up their own productions for the public to watch, same with face book which is a social network site and myspace where you can upload your own videos for your friends and family to watch and also add comments expressing their opinions on what they think of the production.       

During my research into Article Marketing, what stood out was to just KEEP IT SIMPLE and WRITE ABOUT WHAT YOU KNOW.

OVERVIEW: So, the basic idea is you write as many articles as you want and then send and submit them to “Article Directories”. People who want content for their sites all over the world will go to these sites to find free articles for them to use. They are allowed to use them only on the proviso that they put in your name and information at the bottom.

You can write about Home Businesses, Personal Development, Cats, Cars or whatever …. I also write articles that are focused on Mums and Babies. Some of them have nothing to do with Internet Marketing, which is my business but one niche I target is Work at home Mums and Young families, so at the bottom of my article I write:

Tracey Dornelles is an online home business coach and founder of www.NewLifeHomeBusiness.com.au a marketing company designed to help people create their own home business. If you want to know how you can spend more time with your family and doing the things you love go to www.NewLifeHomeBusiness.com.au

You don’t need to have any kind of background in writing because it’s not like you’re writing a novel or an article for a respected newspaper …. it’s actually OK to write in a more conversational style, so just write how your would explain something to someone. That doesn’t mean you don’t need to plan a little bit, but people on the internet just want short snippets of info they can read in a short amount of time.

It’s a good idea to write in lots of paragraphs because people get bored otherwise.

* Even point form is a good way to get your information across.

* It’s important to note that writing an article is NOT a promo for your business. If you do this then the Article Directories will just reject it anyway, so don’t waste your time. Write some REAL information that people can use. If they think you are interesting and have good info they are more likely to look at who wrote it to find out more about you.

Also don’t expect direct responses from articles. The main aim is actually more long term. It helps get your organic listing higher in the search engines and to get your name out there as an expert. It’s a long term thing, so you may even have to write as many as 10-20 articles to start seeing increased traffic to your website, but imagine after 6 months or even a year what your profile will be like in the industry.

There are lots of article directories which you submit your articles who will help romote your article. Just do a search for “Article Directories list”

One of the biggest and most popular article directory seems to be: www.ezinearticles.com However, depending on your niche market you can submit to many different websites. Just Google Article Directories. Also you can offer your articles straight to websites if you think they would like them. I submitted a couple of my “Mum” specific articles to baby websites.

Here’s a couple more article directories: www.goarticles.com www.articleland.co.uk www.articlealley.com

So, that’s the BASICS! Get started and just practice. The more you write the easier it gets. Good Luck!

Social media is an increasingly popular tool for businesses and entrepreneurs to gain exposure and to drive traffic to their Website. From “mom and pop shops” to major corporations, businesses of all sizes are hiring specialists to handle their online networking strategy.

On a strictly business level, social media offers three key components: it allows you to connect with and engage current and potential customers directly; it allows you to connect with colleagues and business partners; and it allows you to leverage those connections to connect with others to meet needs you don’t even know you have yet.

Connecting with customers allows you to understand their needs, hear and address their concerns immediately, and involve them in the evolution of your company! With access to your colleagues and business partners, you can strengthen your existing networking opportunities to obtain new business or find (free) expert advice. Combining your prior contacts with new online contacts, you can easily expand your ability to get introductions to key players in any industry.

There are three places you need to be in the “virtual world”. Although there is a continual increase in the number of social networking sites available and some of them might be worth your while eventually, but in the beginning, you need to be on these sites: Facebook, LinkedIn and Twitter. And if you are too busy to do all three, then for business, use the second two primarily. Facebook is used a great deal for casual socializing, although many businesses do have a strong presence there. For beginners, it isn’t necessary.

When selecting a screen name, use your real name or a derivative thereof. This will make it easier for others to follow you. On LinkedIn and Twitter you can add additional accounts under your business name if you want to. Add a professional photo to use for your avatar which is the small photo that goes by your screen name and with your profile. Let the site link to your email to look for or invite and additional contacts. You can always decide not to follow someone it selects.

Write a complete and compelling profile bio. Be authentic in who you are and don’t skimp on this part. People want and need to know who you are in order to have any interest in following you. As appropriate, include a graphically appealing background. Twitter’s is pretty easily manipulated and there are plenty of free sites that will allow you to tinker with it yourself or hire a graphic designer for this small project. Always add your Web site or blog URL to your profile!

Once you are signed up and have your profile built, it’s time to get busy connecting! Finding people to follow is easy. You can join groups on LinkedIn and Facebook based on your own background (Christian Professionals, Consultants Network, CPA’s, etc.) and on Twitter you can use the search feature for key words. Enter something like “entrepreneur” and you can watch conversations and find new people to follow. Send people to blogs you like, contribute to conversations, answer questions people ask. This can help build “expert” status for you.

People want authentic interactions on social media sites. If you are selling services or products, don’t be aggressive in your sales approach! Everyone can identify who these folks are and you will begin to lose followers and contacts. Remember the point of being on social networking is to provide value and build loyalty and connections.

Sometimes you will get the opportunity to meet some of your contacts in persons. Facebook and LinkedIn list events in your area and Twitter has what are called “tweetups” which are live gatherings of Twitter members, generally around a topic or interest. Interacting in person builds a stronger connection than just online.

Social networking is more time-consuming in the beginning as you get set up but you should not be intimidated by it. A few minutes each day once you get started should be plenty to build your online presence and expand your reach to new customers and new experts. Go get started!

Increasing your Web site visitation is accomplished by successfully spreading the word about it, and using e-mail strategies is a simple and effective way to get the word out. Relevant mail that grabs a persons attention will get opened. Below are some effective techniques to boost your Web site traffic through e-mail.

1. Never End An E-mail Without a P.S.. Make sure there is a P.S. message added after every signature when you send emails, giving more information about your company or a product or service you offer. People often disregard this technique, but it is a great way to promote you and your Web site every time you send an e-mail.

Many systems have the tools to let you set an automatic signature block that appears at the end of every email you send. Make sure the P.S. message is conversational and gives some intriguing facts about your company or a new product you have available. Dont forget to give the potential customer a link to take advantage of the offer either to your site or the individual offer page.

2. Send a Newsletter out. Believe it or not,, newsletter emails are still extremely popular and key to building Web site traffic. Your task is to make sure that your newsletter content is interesting enough that your readers will consistently open them. It is very simple to add an opt-in box to your site for people to subscribe to the newsletter.

Corresponding with your readers often is still one of the most valuable things you can do with your time to promote your Web site. It does take time and money to prepare the content, distribute the emails and maintain the newsletter, but your commitment to producing a great quality newsletter will pay off in very targeted traffic to your site.

3. Why not try targeted Spam? Believe it or not, not all unsolicited email is bad. Sure, sending email to a list of people just because you have their email address is a recipe for getting a lot of hate mail and death threats. But, find a system that conglomerates groups of opt-in lists of people who have agreed they would like to receive emails on specific topics, and you have a recipient list that can’t wait to hear from you, even though they’ve never heard from you specifically before.

Search Google for email advertising and you will find dozens of email systems where you can send announcements to millions of recipients ranging from a few cents per email to $100 per 100,000 recipients or more.

The truth is you will probably not get much response if your e-mail to this list is an obvious sales pitch. But this type of targeted e-mailing is a great strategy to create traffic for your Web site by offering a free report or e-mail course. And, if your give-a-way is great quality information, your personal e-mail list of quality prospective customers will increase very quickly using this strategy.

Successful e-mail techniques continue to be some of the best ways to get high quality traffic to your site in record time. It is simple to implement and doesnt cost much money. E-mail marketing is definitely a must in a successful Web site owners overall traffic building strategies.

Probably one of the most affordable SEO services is the ones that offer you free kits to download and start using SEO tools. You can download kits to your computer and begin using search engine optimization tools immediately.

Many of the SEO Companies offer packages to medium to large-sized businesses without having any services available to home business owners. The companies will cater to the needs of larger companies rather than help small business owners succeed. Finding the best search engine optimization company that can offer you solutions for our business takes some time since you will need to find the SEO services that provide you with packages that fit all business criteria.

Searching for such sites should drive you to find SEO companies that allow you to get free quotes. When you can get quotes, you can compare packages with other services to determine which option is more affordable to you.

Various packaged deals are promoted at SEO sites. The packages may include services that cover keyword research combined with link analysis and web pages optimization. Comprehensive deals are offered by some SEO services. They will consider your web design, design your web pages, develop text for your site, add keywords and Meta tags, etc. They often promote affordable packages in which you should still compare the different company quotes.

Mentors of SEO typically offer new businesses hosting and design packages. The average SEO Company hires SEO experts and designers to take care of your business needs. SEO experts specialize in optimizing web pages while designers focus on design, thus they combine their skills to create an effective solution for successfully businesses. Each web site offers pricing, yet SEO services cannot because they must estimate your needs based on cost. Getting quotes can help them offer you affordable pricing.

Pay per click, also know as PPC marketing is the most popular form of advertising used to advertise websites or services on the internet. PPC marketing can also be referred to as cost per click, pay for performance, pay per position or cost per action. No matter the term, PPC marketing is the number one choice for advertisers to promote the websites, products or services to searchers.

PPC marketing is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual clicks linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.

When a consumer searchers for a specific product or service, corresponding ads show up on the page that relate to what the user is searching for. This gives the advertisers a targeted means to traffic to their website and targeted consumers. Advertisers can also limit the cost of spending per ad.

Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign.

To be a successful pay per click marketer, you need to have a systematic approach to all of your campaigns. In order to get a number one placement on a paid advertising campaign, you need to know not only what keywords to bid on, but what are right right ones. For advertisers, this can be the difference between profit and loss.

Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads.

Another costly aspect can be bidding on keywords. Many websites are in fierce competition to bid on keywords that best represent their product or service, and this makes it more difficult to get on the first page of a search engine with limited funds. This problem will affect small businesses more as big businesses are willing to spend more money to be on the first page than small businesses for a specific keyword related to their product or service.

There are a few things an advertiser should consider before starting a pay per click campaign. You should have a structured marketing plan in place to get the highest return of investment from you advertising. It is essential that you select the most relevant keywords that are related to your website or business.

You should also consider that choosing the highest traffic and volume keywords is not always the best answer. This can often be very costly and resulting in a loss for the campaign. You should chose keywords that are specific to your website and that are not as expensive as higher traffic ones. This gives you a much better opportunity to place on the first page of a search engine and a much less risk of losing money.

it is also important to track and maintain each PPC campaign. This allows you to make calculated adjustments to each ad to maximize profits and return of investment. It is also important to note that tracking campaigns also allows you to identify the unsuccessful ones and change them, or delete them accordingly.